As part of a newly penned long-term marketing and promotional agreement, new tracks from The Island Def Jam Music Group’s diverse roster of artists will soon make their appearance on the MP3.com web site. As part of the agreement MP3.com will deploy customized promotions designed to showcase The Island Def Jam Music Group’s artists and expose their music MP3.com users. Island Def Jam becomes the first label group under the Vivendi Universal umbrella to make such a comprehensive commitment to the online music service provider.
“Based on the success of marketing programs that MP3.com has developed for us in the past with Sum 41 and American Hi-Fi, we’re delighted to make this long-term commitment to ensure that our artists get maximum online exposure,” stated Larry Mattera, vice president of new media at The Island Def Jam Music Group. “MP3.com is a clear leader in the digital music space and they make it easy for us to reach the fans who are interested in our brand of music.”
The Island Def Jam Music Group’s music will be promoted in various email products including the MP3.Communicator and MP3.com’s popular Singleserving, both of which reach millions of music fans around the world. Singleserving is a highly targeted email product able to notify MP3.com users of new album releases, tour dates, and other important artist events. The Island Def Jam Music Group’s strategic partnership with MP3.com will also provide the label with preferred access to MP3.com’s menu of music services.
“We are pleased to be partnering with a record label of the caliber of The Island Def Jam Music Group,” said Rick Walker, vice president and head of label marketing and promotion at MP3.com. “This commitment demonstrates Island Def Jam’s eagerness to embrace new technologies and innovative new ways to reach music fans throughout the world. We are excited at this opportunity to further showcase the many ways that MP3.com can help record labels reach music fans, promote their music, and ultimately increase record sales.”
