Marky Capicotto, founder of the recently relaunched Glamour Kills was in attendance at the Hopeless Records 30th Anniversary Party at The Punk Rock Museum this past weekend in Las Vegas, NV. He stopped by the idobi Radio nook of the museum to talk about the return of Glamour Kills for the first time publicly. Launched in 2005 by Capicotto, Glamour Kills was the brand every single one of your favorite bands wore in nearly every promo picture or on stage.
When Patrick Walford of Rock The Walls asked Capicotto what the relaunch has been like, he was very honest. “The Maine, 8123 guys, have been working on getting Glamour Kills relaunched for the past two years. We were slowly putting together designs, getting stuff printed, building out the website. All this stuff in the back end, you don’t really see. I was super nervous about it.
He continues, “Doing it again because I look at Glamour Kills as an extension of myself—this is my baby. This is who I am, and for like so long for the 11 years. It was originally a company, and I identified so much with it. And when we had to close it the first time, it really took a toll on me personally. For me to feel like I could put myself back out there and actually relaunch again. I remember saying to Tim. who runs it with me, the night before we launched, ‘I’m super nervous.’ I almost could throw up because of how nervous I was like, people are going to hate this… And the next day, he was like, ‘I’m not nervous at all.’”
Fish of Gone Fishkin asked Capicotto about its return coincidentally around the time of such big reunions like Oasis, Linkin Park, and very relevant to the scene, Warped Tour; he actually had no idea any of that was happening before relaunching Glamour Kills when he did.
“Oh my God, there’s this resurgence of that era. Or it never really went away. It’s just, let’s revive it and breathe some life into it. I didn’t want Glamour Kills necessarily to be capitalizing on this resurgence trend. I was like, ‘Yo, we’re a lifestyle. We don’t want to make a quick buck.’ We don’t want to be like, ‘Oh, check it out. Buy your stuff, buy this shirt that we made back in 2008.’ I made sure that it’s still us carrying the torch of if you’re that weird kid that likes punk, emo, whatever the new weird electronic shit that’s crossing into it. If you like that stuff, I want this to represent you. So we want to be that torch bearer that we once were and roll with the times, just like we once did.”