The music video is a culmination of various artists with diverse backgrounds. Between the four musicians the song measures on a Richter scale of genres—including latin-pop, alternative, and hip-hop. Not only is the music anthemic but the video itself creates a larger emotional appeal. The black & white illustrations mixed with a celebratory beat give a true memoriam to the late rapper XXXTentacion, who was killed in June of 2018. The video is mostly focused on X who appears multiple times posing inside frames with flowers and other decor.
The project has already reached great heights, hitting 5 million views in the first 24 hours of release. In the last two days the views have doubled to 12 million. This bombastic view count comes just months after Lil Pump released a video with Kanye West for “I Love It” which surpassed 76 million views in under a week.
To watch the anthemic new video, click below!Tags: John Aubert, Kanye West, lil pump, Maluma, Swae Lee, xxxtentacion