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Lavigne Cashing in on DVD Boom

Arista Records and 20th Century Fox Home Entertainment have joined forces to release music DVDs, beginning with the Nov. 4 launch of Avril Lavigne’s “My World,” featuring a concert, a behind-the-scenes featurette, five music videos, and a six-song bonus audio CD that includes four unreleased tracks.

Next up, Fox and Arista have slated rapper Pharrell’s movie “Dude, We’re going to Rio” for a Dec. 9 DVD release, featuring music from Pharrell and fellow rapper Chad’s album “The Neptunes Present: Clones,” the former chart-topper that showcases more than a dozen artists produced by the duo. In addition, the DVD features a never-before-seen N*E*R*D (also Chad and Pharrell) performance of “Rock Star.”

Music videos are the second-fastest growing genre, just behind television series, within the exploding DVD business, which topped $10 billion in sales to consumers during the first six months of this year compared with the national theatrical boxoffice take of about $4.5 billion during the same frame.

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