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First The Eminem Show, Now The Eminem Fashion Show

Perhaps he got the inspiration from cleanin’ out his closet?

Eminem has become the latest artist to break into the fashion game, having recently signed a deal with the Nesi Apparel Group, according to a company spokesperson. Em’s line, a sportswear collection called Shady, reportedly will be modeled after his personal style and is expected to be available in late summer, just in time for back-to-school shopping sprees.

Slim Shady joins a crowded list of artists-turned-clothiers, including P. Diddy (Sean Jean), Jennifer Lopez (J. Lo by Jennifer Lopez), NSYNC’s Chris Kirkpatrick (FuMan Skeeto) and Creed’s Scott Stapp (Screamline). Recently, Ice-T announced IceWear, due in July bearing a logo that reads, “His name demands respect. His clothing line will command it.”

Nesi Apparel is no stranger to hip-hop threads; the New York company also licenses and produces the junior division of Damon Dash’s Rocawear line.

 
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