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Carson Daly's Label Readies Releases

456 Entertainment, the record label started by MTV personality Carson Daly and former Loud Records executive VP Jonathan Rifkind, has signed an exclusive U.S. distribution deal with EMI’s Caroline Records Distribution and is planning its first releases for the fall.

The label’s first signees include hip-hop/drum-and-bass artist Photek, whose first single, “We Got Heat,” is due Oct. 6 on 456. A full album, “Do or Die” will be released in early 2004. Other artists on board include Seymour Glass – a New York-based four-piece band that is recording its label debut for an early 2004 release – and the hip-hop collective U.N.

Daly and Rifkind originally planned for 456 to be distributed by Loud, but the label was folded into Columbia in March 2002.

According to the label’s official Web site (http://www.456entertainment.com), its mission is “to find and develop fresh, dynamic, talented artists. The 456 team will use its collective talents, experience and vast resources to develop our artists’ creativity and help them build strong worldwide careers.”

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