ARTISTdirect CEO Ted Field today announced that industry veterans Jim Swindel and Marc Benesch have joined the executive management team. Swindel has been named executive vice president of sales and marketing, while Benesch joins as executive vice president of promotion. Both appointments are effective immediately.
Swindel is a 25-year veteran of the record business who will oversee all sales and marketing efforts aspects of the label’s roster, beginning with upcoming releases by singer/songwriter Custom, and hip-hop trio NAAM Brigade. He will also work closely with Field and Vice Chairman Marc Geiger on the development of other digital music ventures.
As executive VP of promotion, Benesch will oversee all facets of the promotion department, and all radio formats. Benesch’s music industry career stretches over more than two decades. He began in the mailroom at Columbia Records, and over a 10-year period, rose to the position of senior vice president, promotion.
“I have admired Jim’s work for many years, and am very excited to have him join ARTISTdirect,” commented Field. “His expertise in not only sales and marketing, but in many aspects of the record industry, will make him a valuable addition to our staff.”
“Simply put, Marc Benesch is the best in the business,” said Field. “He has a unique perspective of the contribution that radio makes to the success of an artist, and we are extremely fortunate to have him. I couldn’t be happier that he is joining our team.”