Threads Is The New App Everyone Is Talking About

Will Threads be the new hottest social media platform? It is always hard to tell in the early days. Sometimes new platforms take over the world and have a really great run, others last a few years before fizzling out, and others, unfortunately, fail completely. So which will Threads be?

Once upon a time, we all thought that MySpace was the only platform that mattered. Then we were obsessed with Tumblr. Both sites eventually became less enticing than their more successful competitors. Facebook took Myspace’s place and has really stood the test of time. Even though it isn’t popular among younger users anymore, the boomer and Gen X crowds are keeping it alive. Millennials tend to really love Twitter, as they were middle and high schoolers when the site first launched. Both millennials and Gen Z use Instagram pretty religiously. Gen Z loves Snapchat, and millennials sort of outgrew that. And as for TikTok, it is totally the leading platform for basically everyone. Oh, the genius of a “for you” page.

Since the seemingly inevitable demise of Twitter started lurking on the horizon and the possibility of TikTok being banned, many new apps have been popping up left and right in the last year. We’ve seen apps like Triller, Lemon8, Clubhouse, Huddles (previously Byte, V2, Clash) come and go. We have also seen veteran apps attempt to implement features similar to successful updates made by their competitors. Think Instagram introducing Reels to compete with TikTok and Twitter introducing Stories and Spaces. What a mess, honestly.

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Yesterday, Instagram launched its newest endeavor. Called “Threads”, the new app is totally designed to be the new Twitter. It seems to be somewhat of a battle of the billionaires between Elon Musk and Mark Zuckerberg. Musk owns Twitter, Zuckerberg owns Instagram, Facebook, and now Threads. Ugh, who cares. That’s an exhausting conversation for another day.

Today, we want to talk about what the first day on Threads looked like and why we think it might actually hold up over time. Within the first few hours of the launch, Threads had over 10 million people sign up. That’s kinda wild. By the end of the first day, the app had 30 million users. The interface looks a LOT like Twitter. It is your typical timeline showcasing text-based posts by the users on a scrolling feed. There are no DMs, the character limit is 500 (as opposed to 280 on Twitter), and you can upload both photo and video content. Perhaps the coolest feature is that the app automatically follows people that you already follow on Instagram. It gives you a built-in community of your peers. That’s pretty sick. Many users had hundreds of followers within the first few minutes of downloading.

The fun part: what did folks in the scene have to say about the new app? We have compiled a few of our favorite posts from bands, artists, venues and the sort. Check it out and let us know. What do you think of Threads?