News
10 Influential Musicians of the Tumblr Era
From 2011 to 2014, there was one social media niche that defined the music taste for young people and became the go-to platform for tastemakers: Tumblr. It was the birthplace of the indie sleaze aesthetic, soft grunge teens in Dr. Martens, tights under denim shorts, oversized flannels, emo black and white photography, Jeffrey Campbell Litas, and American Apparel basics. Back then, we curated our blogs with the same precision required on today’s Instagram feeds. With this brooding, indie fashion look came an edgy side of music that was fully loaded with personality and grit. We relished in fan fiction and… Read more »
