In 1919 four film industry pioneers formed United Artists. Chaplin, Pickford, Fairbanks, and Griffith decided they had had enough of non-artists working with their art and they took control of their careers. Itâ€™s hard to believe, but itâ€™s been almost 100 years since then, but something similar is bubbling up in the music industry.
Meet Tidal, Jay-Zâ€™s new streaming service. He has given 16 notable names (and maybe more) equity in his new company to join him in his streaming revolution. Maybe youâ€™ve heard of some of these people? Kayneâ€¦ Madonnaâ€¦ Two punks named Daft.
First, letâ€™s all thank Jay-Z for not calling his company TIDL or something missing vowelsâ€“weâ€™ve all had enough of that. Secondly, and seriously, THANK YOU, Jay-Z, for doing this. Itâ€™s too soon to tell if this will be the solution to the royalty gouging streaming services like Spotify and Pandora, but we can only hope that it is.
I am in an interesting positionÂÂâ€“I walk both sides of this line. I thoroughly enjoy my $9.99 a month subscription to Spotify, but, when it comes time to do royalties for my artists, when I see something has been streamed 6,000 times and they get $30â€“I throw up a little bit in my mouth. The model is broken and I can only hope itâ€™ll be artists that fix it.