Radio To The Power Of X
Kicking off its national advertising campaign, XM Satellite Radio will debut its 60-second spot today on more than 19,000 screens in 3,000 theaters across the country, constituting the bulk of movie screens in the nation. XM’s national ad campaign, dubbed “Radio to the Power of X,” is a multimedia effort anchored by a television campaign developed by TBWA/Chiat/Day, and features artists such as BB King, David Bowie, and Snoop Dogg. The ad campaign effort will also include radio, magazines, newspapers, direct mail, outdoor, and online, and is intended to generate momentum for XM’s commercial service launch slated for Sept. 12.… Read more »
