Sirius, Interscope Enter Marketing Pact
Sirius Satellite Radio Inc. said it agreed to an exclusive marketing and promotional alliance with Interscope Geffen A&M Records and its chairman, Jimmy Iovine. Financial terms of the deal weren’t disclosed. The New York subscription-based satellite-radio broadcaster said Monday that Iovine will be a creative adviser and consultant in the development of Sirius programming. Interscope will offer marketing and promotional opportunities with its artists, including U2, Eminem, No Doubt, Sheryl Crow, 50 Cent and Queens of the Stone Age. Last year, Iovine helped broker a deal for Eminem to co-produce a hip-hop channel on Sirius called Shade 45. The New… Read more »
