U2's Bono Launches Clothing Company
New York – Bono is now another type of frontman: U2’s lead singer – and most recognizable face – is charged with raising awareness and interest in the new fashion brand Edun. The casual collection of jeans, T-shirts, chiffon dresses and shrunken blazers is Bono’s brainchild. He’s out there promoting it (most recently at a launch party at Manhattan’s flagship Saks Fifth Avenue) and he’s wearing it, showing off his Edun jeans paired with his signature wraparound sunglasses. “I’m here to try to get the sound on the radio, if you know what I mean,” Bono says. He joins scores… Read more »