Oberst gives label away via 'Team Love Library'
The record label co-founded by Bright Eye’s Coner Oberst, Team Love, is giving away its catalog along with new material on a rotating basis via a newly launched Team Love Library. Oberst and company’s playful concept has planted a field of viral marketing potential, but they forgot the fertilzer to help it grow. “When Team Love started we had the simple and possibly self-defeating notion that posting all our albums on the website as free downloads would be a good detour around the wreckage of the music industry…” reads a post on the Library’s site. “Five years later and… Read more »
