Webcasting to be "Profitable Alternative"
The Yankee Group today released a new study that examines the viability of webcasting, even as online-only broadcasters such as Live365, RadioWave, ClickRadio, and NetRadio suffer losses, announce layoffs, and face the specter of shuttering operations altogether. Ryan Jones, the analyst who authored the report, said in the executive summary, “The challenges facing Internet-only webcasters are significant enough to keep broadcasters in the lead for the foreseeable future. But a growing listener base, falling streaming costs and an increasingly cooperative advertising community are all aligning to mark webcasting as a soon-to-be profitable complement to broadcast radio.” The report indicates that… Read more »