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Scottsdale, Az – Consumer electronics pioneer GoVideo is taking the show on the road, going out on tour this month with rock artists Simple Plan and Good Charlotte, in association with Plastic Cash International’s new MYplash pre-paid Debit MasterCard campaign. GoVideo will serve as one of the concert tour’s key promotional partners, providing product giveaways on radio stations in local markets and conducting on-site sweepstakes at each tour event, where ticket holders have a chance to win complete entertainment packages loaded with an assortment of cutting-edge audio and video products from GoVideo. GoVideo’s new D2740 Wireless Media Receiver plusDVD Player,… Read more »
Modern-rock promotion finds itself at a crossroads as a growing number of terrestrial radio broadcasters tune out the ratings-challenged format. Record companies are attempting to adapt to modern rock’s recent marginalization on the airwaves in major markets like Philadelphia, Miami, New York and Washington, D.C. by emphasizing other options for building buzz. In lieu of airplay, touring, blogs, ringtones, downloads, Internet and satellite radio, videogame tie-ins, alliances with brand marketers, film and TV exposure, sponsorships and placements in commercials all are growing in value. The marketing strategies for a number of big-name rock artists with current or upcoming releases show… Read more »
Los Angeles – Don’t tell Hot Hot Heat keyboardist/vocalist Steve Bays that press coverage doesn’t matter: The reviews for “Make Up the Breakdown,” the band’s 2003 effort for Seattle-based Sub Pop Records, had a direct influence on the act’s major-label debut. “People said we sounded like Dexys Midnight Runners, so I went out and bought a Dexys Midnight Runners album,” Bays says. What he heard resulted in the current single “Goodnight Goodnight.” The song, which Bays describes as a cross between OutKast’s Andre 3000 and early Beatles, takes a keyboard-laced dancehall groove into a chorus that downshifts the song. The… Read more »
Drummer Derrick Plourde – a founding member of Southern California punk band Lagwagon – and Hideaki Sekiguchi – who slapped the bass for Tokyo garage-punk band Guitar Wolf – both died Wednesday, news that sent shockwaves throughout the underground punk rock world. Plourde was 33, and Sekiguchi was 38. Fat Wreck Chords, which released Lagwagon’s earliest material, confirmed Plourde’s death in a statement posted to the indie label’s Web site, which read, in part, “March 30th was a sad day for the Fat Wreck Chords family, as we learned about the passing of Derrick Plourde. We consider him one of… Read more »
Austin, Tx – There’s SXSW, the annual music biz spring break that’s been attracting talent from all over the world since 1987. Then, there’s the underground festival, not publicized as such, but the one where bands that didn’t achieve one of the chosen slots appear. This is the more interesting of the two. Merit certainly has nothing to do with who gets to appear at the more traditional festival. L.P., a NYC rocker with Marc Bolanesque curls and an amazing set of pipes is a glaring example of this. L.P.’s crafty manager Andrew Krents hustled a 3-night stand at the… Read more »
