TV Performances At Latin Grammys Key, Execs Say
An eyeball-catching performance on the Latin Grammy awards program not only lifts recordings sales but can transform careers, according to recording executives hoping their musicians pull a Ricky Martin. Executives at Sony Music and BMG said the Latin Grammys, a $4 million production to be broadcast on Tuesday in the United States and 120 other countries, is a venue that can overcome barriers of language, genre and country. Martin’s 1999 performance on the long-running U.S. Grammy awards program mightily boosted sales of his self-named album and other recordings and was widely seen as making the Puerto Rican native an international… Read more »