L.A. radio character Don Cheto boosts station
The quickest-rising star in Los Angeles morning radio isn’t cute or hip or young or remotely trendy.He’s Don Cheto (aka Mr. Cheto), a 63-year-old hillbilly from the town of La Sauceda in Michoacan, Mexico, who crossed the border more than 30 years ago, speaks accented English, bickers with his daughters over their boyfriends and complains about the loss of morals. And yet Don Cheto has managed to drive listenership of his station, regional Mexican KBUE (La Que Buena), taking it from No. 14 in share for audiences age 12-plus to No. 4 in less than a year, according to Arbitron.… Read more »