Bands, fans find new ways to reach each other
Lily Vasquez, a marketing manager from Clifton, New Jersey, spent nearly eight years trying to break into the music business as a singer before she stumbled across SellaBand.com. The Web site is one of several where artists can have their albums funded by fans — a proposition that takes advantage of digital technology, online social networking and the current uncertainty in the established music industry. The sites are reinventing the relationship between artists and their fans, upsetting the traditional role of the record label as the tastemaker, promoter and distributor of music. “I didn’t really understand the site when I… Read more »