Capitol Records And Radiohead Create First Instant Message "Buddy" In Music History
ActiveBuddy Inc., the messaging industry’s foremost provider of interactive agent technology, and Capitol Records today announced an agreement to build branded interactive agents. Capitol Records will deploy the technology to promote its artists and new album releases beginning with a Radiohead-branded interactive agent. Capitol Records plans to launch the Radiohead agent as part of its global marketing campaign for “Amnesiac,” the Grammy Award-winning band’s fifth album, due for release on June 5. Through ActiveBuddy’s technology, Radiohead will be the first band to provide exclusive Radiohead content directly to its fans through instant messaging. The Radiohead agent will be the most… Read more »