P.Diddy Inks Universal Deal, Won't Sell Label
Rap mogul Sean “P. Diddy” Combs, one of contemporary music’s most successful entrepreneurs, has signed a distribution deal with Vivendi Universal’s Universal Records rather than sell the Bad Boy label he says is worth $100 million, the partners said on Thursday. The three-year deal leaves Universal paying marketing and promotion costs and giving Combs an undisclosed upfront fee, which analysts saw as a way for the producer of such hit acts as Faith Evans and the late Notorious B.I.G. to get the backing of the biggest record maker without selling his own company in a down market. Terms of the… Read more »
