Apple, Pepsi Set To Launch iTunes Deal Sunday
A long-anticipated partnership with Pepsi that Apple hopes will help raise the profile of its iTunes Music store is launching during the Super Bowl on Sunday. ITunes already dominates the still-fledgling online music industry. Pepsi will run a commercial featuring 16 teenagers who have been sued by the RIAA for music piracy to promote its giveaway of 100 million free downloads from the iTunes Music store on Pepsi bottle caps. But in a coup for what has been one of the lower-profile competitors in the digital music space, MusicMatch announced that is has signed a partnership deal with Coca-Cola and… Read more »