U.S. wants its MTV to get message out in Arab world
The architects of the government’s post-Sept. 11 propaganda war may well want their MTV on the frontlines in the Arab world. Rushing to shift perceptions of the United States in the Islamic world, Washington and Hollywood are now brainstorming about how the entertainment business might help convey a wider – and more positive – range of perceptions about America. And no demo is more crucial to the future of Islamic-Western relations than the 15-30 age group. That’s where MTV comes in. The potential to intersperse messages between programming segments – as with the “Rock the Vote” campaign, for example –… Read more »
