Online Listeners Getting Fewer, Merrier
MeasureCast yesterday reported that web radio fans increased listening to stations streaming Christmas music during the week of November 12 – 18 but the availability of holiday music did not mean more people listened to web radio than did the previous week. In fact, the weekly listening index dipped 10 percent to 282 during the week beginning November. This marks the second consecutive week of online listening declines, which were preceded by seven straight weeks of increases. “Web radio just enjoyed seven consecutive weeks of audience growth beginning in September,” MeasureCast CEO Ed Hardy told Gavin. “However, we’re likely to… Read more »
