Fuse Takes Aim at MTV
We feel like MTV felt twenty years ago,” says Marc Juris, the president of Fuse, a small but flourishing cable channel that’s staking its future on a simple idea: Music television should play music videos. So far, the results are encouraging: Fuse more than doubled its reach to 31 million households in the last twelve months, though that’s a long way from the 86 million homes MTV reaches or the 49 million households of MTV’s music-video spin-off MTV2. Fuse, which debuted in 1994 as a tiny U.S. offshoot of the Canadian music station MuchMusic, hired TV vet Juris away from… Read more »
