MTV and Showtime Plan Cable Channel for Gay Viewers
Looking to take advantage of what they say is a large and lucrative niche audience untapped by television programmers, two cable divisions of Viacom (news/quote), MTV Networks and Showtime, are developing a plan to create the first cable channel aimed directly at gay viewers. The still unnamed channel would be offered to cable system operators as a pay channel like HBO or Showtime – only much less costly at $5 or $6 a month – but it would also include advertising. MTV Networks and Showtime have conducted extensive audience testing and concluded that there is, as one Showtime executive put… Read more »
