How Apple kept its iPhone secrets
One of the most astonishing things about the new Apple iPhone, introduced yesterday by Steve Jobs at the annual Macworld trade show, is how Apple managed to keep it a secret for nearly two-and-a-half years of development while working with partners like Cingular, Yahoo and Google. The iPhone, which won’t be available in the United States until June, represents a close development partnership with America’s largest wireless phone company (Cingular, now a part of AT&T, has 58 million subscribers), the world’s largest e-mail service (Yahoo has a quarter-billion subscribers worldwide), and the world’s dominant search company. Although speculation was rampant… Read more »