Special Report: Breaking An Act On The Web
Radio airplay is and has been the primary driver of retail record sales in the United States. Some estimate that nearly 90 percent of sales is the direct result of an artist being exposed on radio. But today, radio is joined by an array of other media choices: MTV, BET, and VH1, digital downloads, and streamed audio. Consumers borrow friend’s CDs and tapes, and see live performance. Any record label or promoter would be remiss by ignoring any one of these outlets since they all help to sell music. In the first-ever project of its kind, James Schureck at Jeff… Read more »
