Vans, Pennywise Singer Form Record Label
Footwear company Vans Inc. is making one more giant leap into the music business, teaming up with Pennywise punk rocker Jim Lindberg to form Vans Records, a label that will mine the lucrative skateboard, snowboard and surf culture. The Santa Fe Springs, Calif.-based firm is no stranger to the music world, having sponsored the Warped Tour for the past six years. The road show drew more than 450,000 fans in 2001, and has helped Vans capitalize on the synergy between music and the seven “core sports” for which it makes footwear and apparel: skate-, surf-, wake- and snowboarding, as well… Read more »