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Britney Spears’s new Pepsi commercial will be unveiled during the first quarter of the Super Bowl on Sunday (February 3). The 90-second ad, dubbed “Now And Then,” will take viewers on a ride through Pepsi’s advertising history-the Pepsi Generations. Spears stars in Pepsi commercials with ’50s, ’60s, ’70s, and ’80s themes, rocking all the way up to 2002 with her updated version of the “Joy Of Pepsi” song. The spot was created by Pepsi’s longtime advertising agency, BBDO New York. Spears said of the Pepsi commercial, “Commercials are always the best on the Super Bowl, so hopefully my commercial will… Read more »

Pop music fans will want to pick up a copy of “Longshot,” due March 26 on DVD from Spartan Home Entertainment. The film features cameo appearances by some of the biggest names in teen pop, including Britney Spears, ‘N Sync, O-Town, and LFO, among others. The film was produced by Trans Continental Pictures, a company owned by Louis Pearlman, the man who launched the careers of the Backstreet Boys and ‘N Sync, among others. He’s also the creator of the ABC/MTV series “Making the Band,” which spawned the act O-Town. Pearlman co-wrote and co-produced the feature, which was released last… Read more »

Secretary of State Colin Powell may be in Central Asia trying to resolve globally significant issues, but he hasn’t forgotten about the kids at home. Next month, Powell will participate in a global forum sponsored by MTV, the Music Television network, network executives said Tuesday. Powell’s appearance will give young people around the world the opportunity to ask the secretary questions about global issues. He will speak from Washington to viewers via the Internet and at specific locations in the United States, India, Italy, the United Kingdom, Brazil, Russia and nations in the Middle East where MTV is broadcast. “Giving… Read more »

Despite a cancellation and a police arrest, approximately 500 people in three cities have put their guitars where their mouths are so far, and more than a dozen have gotten to jam with the rhythm section of Limp Bizkit. In its quest to find a guitarist to replace Wes Borland, the band is holding open auditions at Guitar Centers in cities all over the country. The Put Your Guitar Where Your Mouth Is auditions have drawn an average of 150 players each day in Fresno, California; Clackamas, Oregon; and Seattle, with the try-outs running from approximately 10 a.m. to 10… Read more »

MTV: Music Television will premiere its most recent original movie for television, “Wasted.” The movie, directed by Stephen Kay (The Last Time I Committed Suicide), stars Summer Phoenix [The Laramie Project, The Believer], Nick Stahl [In the Bedroom, Bully], and Aaron Paul [“Judging Amy”, Whatever It Takes]. Based on extensive research, “Wasted” chronicles the resurgence of heroin use among young people in recent years. With a cheap price tag and an enhanced purity-enabling users to snort the drug and do away with the stigma of the needle-heroin proved irresistible to high school students with money to spend, time on their… Read more »

From the big screen to the small screen to the studio to the stage, DMX is going to be everywhere this year. The rapper’s spokesperson said he just signed on to kick butt alongside Jet Li in the Warner Bros. action vehicle “Cradle to the Grave,” which ramps up next month and reunites the two “Romeo Must Die” stars. Warner Bros. said that while X has not officially signed on, they are close to sealing the deal. At the beginning of May, DMX will embark on a 30-city tour with artists from his Bloodline label that will carry on through… Read more »

Hey, did you know Busta Rhymes has an album out? Or that Britney Spears has a new movie coming up? If you didn’t know, they and other stars at Wednesday’s American Music Awards made sure you did, relentlessly plugging their new albums and projects at every opportunity. While awards shows have always been an opportunity for self-promotion, ceremonies these days include, more than ever, mini-commercials. “‘Genesis’ is in stores right now, in case you didn’t know!” shouted Rhymes before announcing the award for best new country artist. Backstreet Boy members Nick Carter and Kevin Richardson began their presenting duties by… Read more »

Looking to take advantage of what they say is a large and lucrative niche audience untapped by television programmers, two cable divisions of Viacom (news/quote), MTV Networks and Showtime, are developing a plan to create the first cable channel aimed directly at gay viewers. The still unnamed channel would be offered to cable system operators as a pay channel like HBO or Showtime – only much less costly at $5 or $6 a month – but it would also include advertising. MTV Networks and Showtime have conducted extensive audience testing and concluded that there is, as one Showtime executive put… Read more »

A California state senator on Monday launched a legislative assault against the music industry on behalf of recording stars like Courtney Love and Don Henley who have been crusading to free artists from record company control. California State Sen. Kevin Murray (D-Culver City) Monday introduced the bill to repeal an amendment won by the music industry in 1987 that keeps recording artists tied to personal contracts longer than talent in other industries like film and television. In announcing the bill at the Future of Music conference in Washington, D.C., Murray said the artist community should take its cue from the… Read more »

Satellite radio broadcaster Sirius Satellite Radio said Monday it had begun offering its 60 commercial-free music channels on its Web site ahead of the launch of its subscription radio satellite service next month. New York-based Sirius also announced more details of its launch plan, with eight cities to be gradually added throughout the spring to the original four ahead of a nationwide launch sometime in July or August. Sirius will launch in Phoenix, Ariz.; Denver; Houston and Jackson, Mississippi, Feb. 14, followed by Albuquerque, N.M.; Tulsa, Okla.; Little Rock, Ark., and Dallas in early April, and then Indianapolis; Nashville, Tenn.;… Read more »