Sony, McDonald's in Talks on E-Music Deal
Instead of fries, how about a little Beyonce or Bruce Springsteen to go with your Big Mac? In the latest blend of e-music with the food-and-beverage industry, Japanese electronics giant Sony Corp. is working out a deal to promote the upcoming launch of its download music service through fast-food chain McDonald’s Corp., the Los Angeles Times reported on Monday. According to the newspaper, McDonald’s is expected to commit about $30 million in advertising to the partnership in exchange for unspecified discounts to license some songs from Sony’s new download service, Sony Connect. Those songs would then be offered to McDonald’s… Read more »
