Softcult Announces Debut Album When A Flower Doesn’t Grow
At long last, Ontario-based twin duo Softcult has officially revealed the details for their debut full-length record, When A Flower Doesn’t Grow. Inspired by Alexander Den Heijer’s quote—”When a flower doesn’t bloom, you fix the environment in which it grows, not the flower”— the LP is set for release on January 30, 2026, via Easy Life Records. Alongside the album announcement, the duo launched the official video for “16/25,” a shimmering, shoegazey grunge tune with a vital message. Mercedes Arn-Horn says of the song, “It points out the cognitive dissonance men perpetuate while trying to possess and control younger women.” Sharing… Read more »