Ludacris Barks Back At Pepsi, O'Reilly; P-Roach Antics Not An Issue For Soda Giant
Does hip-hop speak to Pepsi’s “new generation”? Well, it depends on who you ask. Last week, Fox News Channel’s conservative ranter Bill O’Reilly denounced the soda giant for choosing Ludacris to appear in Pepsi ads, calling him a “thug rapper” who “espouses violence, intoxication, and degrading conduct toward women.” Just one day later, Pepsi announced that it was dropping Luda as its spokesperson and apologizing to anyone who was offended by its association with him. This move came despite Pepsi’s own research which had found that teens ranked the soda’s hip-hop spokesperson as popular as any celebrity associated with the… Read more »