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Music biz hopes to profit from consumer content
If 2006 was the year of user-generated content, 2007 will be the year the music industry learns to generate new revenue from the hugely popular trend. Labels are striking licensing deals with sites like YouTube so that fans can post copyrighted content or include it in videos they make themselves. Additionally, labels are expected to start releasing new types of content — such as unused clips or video montages — specifically created for fans to manipulate in new ways. By doing so, record labels can then share in the advertising revenue these sites collect. Rather than just suing YouTube and… Read more »