Search Results for: mark foster

Entertainment companies that devote just 1% of their Web budgets to fund online word-of-mouth campaigns can boost a film’s box office by $15 million and double the sales of a book, according to a new study from Internet analyst firm Forrester Research, The numbers, from the report entitled “Bigger Hits With Net Marketing,” are some of the first to quantify the benefits of online advertising and they come at a time when one third of entertainment companies have decided that Internet marketing isn’t important. “Marketers understand that the Internet and word of mouth can help generate buzz, but they don’t… Read more »

Robert Jamieson, president and CEO of BMG North America, yesterday announced key appointments to his management team as part of an overall realignment of BMG’s North America businesses. The new leadership will oversee BMG North America’s record labels as the company creates a more responsive and profitable organization with a sharp focus on music and artist development. The appointments are: Neil Foster takes on the post of executive vice president of Operations; Joe DiMuro named senior vice president of Strategic Marketing; Stanley Schneider is now senior vice president of Legal and Business Affairs; Jim Blauvelt takes over as vice president… Read more »

Singer A.J. McLean has launched the JNN Foundation, named for his alter ego “Johnny No-Name,” to focus on efforts to raise awareness, as well as funds, for the VH1 Save The Music Foundation and the Juvenile Diabetes Research Foundation. The superstar singer made the announcement Thursday at Hard Rock Live in his hometown of Orlando, FL, and kicked off the Foundation’s initial funding with a $1 million personal donation. The VH1 Save The Music Foundation is a nonprofit organization dedicated to improving the quality of education in America’s public schools by restoring music programs in cities across America, and raising… Read more »

Napster interim CEO Hank Barry calls upon Congress to enact compulsory license laws that include direct payment to artists. Testifying before U.S. Senate Judiciary Committee, Napster’s chief executive officer said that an act of Congress is required to remedy the issues facing Internet music. Barry called on Congress to enact a compulsory license analogous to laws already in place for radio, for the delivery of music over the Internet. He urged that any such license should include language that enables direct payment to artists similar to the “writer’s share” of public performance payments that are collected by ASCAP and BMI.… Read more »