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MTV's music focus too little, too late


With an emphasis on the visual over the audio, MTV from its inception has never been “about the music.” But after seeing interest in its signature trophy show wane in recent years, the network put the spotlight where it belongs for a music awards show: on the concert stage. The result of this brainstorm, and a few other format changes to its Video Music Awards? The most watchable show in many a Moon Man outing. Even if that isn’t saying much. And this despite opening with an onstage career suicide by Britney Spears. More on that later. The 2007 VMAs… Read more »

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Timberlake, Beyonce top MTV VMA noms


Justin Timberlake and Beyonce lead the pop parade of nominees for the MTV Video Music Awards with seven nods apiece, it was announced Tuesday. Beyonce’s “Irreplaceable” was nominated for video of the year, as was Timberlake’s ambitiously cinematic “What Goes Around … Comes Around,” which co-starred Scarlett Johansson. Also competing in the category are Amy Winehouse’s “Rehab,” Kanye West’s “Stronger,” Rihanna’s “Umbrella” (featuring Jay-Z) and Justice’s “D.A.N.C.E.” Timberlake was also nominated for male artist of the year and “most earth shattering collaboration” for pairing with Timbaland for “Sexy Back.” Beyonce was nominated for female artist of the year and for… Read more »

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MTV Taking VMA Awards Bash to Vegas


The MTV Video Music Awards are synonymous with debauchery, so it makes sense that the annual event has found a new home in Sin City – Las Vegas. After broadcasting from New York last year, the awards will air live from the Palms Casino Resort on Sept. 9. But the network promises the awards show will not be a one-day offering but a three-day bash with several events leading up to the big night. “We really want to showcase a lot of new talent … and have performances all around town, really driving into the show on Sunday,” the show’s… Read more »

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Simple Plan's Emotional New Video Tackles Consequences of Drunk Driving


New York, NY – Multi-platinum recording artists Simple Plan recently took a couple of days off during their extensive world tour in order to shoot a poignant video for their new single, “Untitled (How Could This Happen To Me?).” Written and co-directed by the band and director Marc Klasfeld, “Untitled (How Could This Happen To Me?)” is an emotional look at how a family is torn apart by the inconsiderate act of drunk driving. An early cut of the video was sent to Mothers Against Drunk Driving (MADD) for feedback and the organization lauded the band’s bravery in tackling this… Read more »

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Simple Plan's New Video Get's MADD's Approval


New York – Multi-platinum recording artists Simple Plan recently took a couple of days off during their extensive world tour in order to shoot a poignant video for their new single, “Untitled (How Could This Happen To Me?).” Written and co-directed by the band and director Marc Klasfeld, “Untitled (How Could This Happen To Me?)” is an emotional look at how a family is torn apart by the inconsiderate act of drunk driving. An early cut of the video was sent to Mothers Against Drunk Driving (MADD) for feedback and the organization lauded the band’s bravery in tackling this important… Read more »

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MTV Promos Keep Music Flame Lit


New York – At a time when reality and youth lifestyle shows – not videos – dominate MTV’s main programming hours, the network is looking to music-related contests, tour sponsorships and other off-channel marketing initiatives to drive its identity as a music brand. Case in point: MTV in February is sending eight contest winners on a private island getaway with Columbia Records act Destiny’s Child in a stunt it is billing as Destiny’s Isle. The promotion – which MTV has been plotting since last August and was aggressively promoting last fall – will culminate with clips from an afternoon meeting… Read more »

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MTV Reaches Global Milestone


New York – Dreams of world domination must be hard for MTV executives to avoid when they host a party at the Kremlin, with a Russian diva and Queen dueting on “We Will Rock You” and Russian soldiers performing a hip-hop dance routine. MTV Networks will reach a milestone in February when the turn of a switch starts an MTV outlet in Africa, the company’s 100th channel worldwide and first based on that continent. Most of its American audience is probably unaware of the extent to which MTV and its sister networks have blanketed the world in an aggressive expansion… Read more »

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Outkast Wrap Movie, Prep Two New LPs Despite Busy Awards-Show Schedule


Los Angeles – Somehow Outkast have managed to get some work done in between collecting all their trophies. The hip-hop duo – who were big winners at the recent MTV Europe Awards, American Music Awards and World Music Awards, among others – have nearly completed two different records and have just finished shooting their long-awaited HBO movie. Titled “My Life in Idlewild,” the movie was written and directed by longtime Outkast video director Bryan Barber and features Big Boi and Andre 3000 acting alongside Ving Rhames, Paula Jai Parker (“Friday”), Terrence Howard (“Ray”) and Malinda Williams (“Soul Food”), among others.… Read more »

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Video Music Awards Sizzling but Shock Free


Holding its festivities for the first time in the city of skin, Sunday’s MTV Video Music Awards was sizzling, energetic and colorful – yet tame, by MTV standards. There were no wardrobe malfunctions (sorry TiVo). Britney didn’t kiss Madonna like last year – or anyone else, for that matter (neither were at the blowout affair). The most skin shown was from Usher, who preened in front of the camera barechested as simulated raindrops fell on his chiseled body during the opening performance. Even the Christina Aguilera was classy, dressed sexy yet demurely as she debuted a jazzy number, “Tilt Ya… Read more »

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List of Winners for the MTV Video Awards


Complete list of winners for the 2004 MTV Video Music Awards, held in Miami on Sunday: Video of the year – OutKast, “Hey Ya!” Best pop video – No Doubt, “It’s My Life” Best rap video – Jay-Z, “99 Problems” Best female video – Beyonce, “Naughty Girl” Best male video – Usher featuring Lil’ Jon & Ludacris, “Yeah!” Best R&B video – Alicia Keys, “If I Ain’t Got You” Best rock video – Jet, “Are You Gonna Be My Girl” Breakthrough video – Franz Ferdinand, “Take Me Out” Best director – Mark Romanek, “99 Problems” Best special Effects – OutKast,… Read more »

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