Emmis To Hold Off On Streams, For Now
Emmis Communications, a member of the Local Media Internet Venture (LMiV), a consortium of Bonneville International, Corus Entertainment, Entercom Communications, and Jefferson-Pilot Communications, says that it will not resume streaming until a hefty inventory of ad-insertion spots has been built. LMiV, which works with RealNetworks’ Radio Business Applications, a suite of services that allows broadcasters to insert advertising spots into their online streams, plans to build a radio-owned web portal for streaming stations. Jack Swarbrick, president and CEO of LMiV says, “Through our partnership with RealNetworks, LMiV’s technology gives our affiliates complete control over streaming. LMiV’s affiliates will be able… Read more »