Push The Courvoisier: Are Rappers Paid For Product Placement?
These days, try putting on a CD by your favorite rapper without hearing an endless series of plugs for Burberry, Air Force Ones, Alizé, Maybach, you name it. But are hip-hop’s ubiquitous product mentions just about artists chronicling their high-rollin’ lifestyles, or have the forces of marketing worked their way into your favorite rapper’s tunes? What’s next, a hit track written about Hummers paid for by the car’s manufacturer? Well, maybe. “Unless someone is paying me a billion dollars or offering equity, we don’t play that,” Roc-A-Fella Records co-founder Damon Dash said of writing products into a song on request.… Read more »