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Britney Brings Home Big Bucks from Merchandise
As Britney Spears begins her European tour Monday in London, the pop singer can count on selling more than $10 million worth of concert souvenirs like baby-doll shirts and posters during the five-week trek. About half of that sum will end up in her pocket, says Dell Furano, CEO of Signatures Network Inc., a merchandising and licensing firm that handles Spears products. In the 25 North American dates of her Onyx Hotel tour, Spears’ merchandise sales averaged $150,000-$170,000 a night, reaching a high of $180,000 during the Los Angeles show March 8, according Furano. Her career merchandise sales passed the… Read more »