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Technology Repaves Road To Stardom
Record labels are embracing new technologies in search of music’s next big thing Joe Berman looks for new bands. Typically, that means hanging out in dive bars, enduring hours of unlistenable music by groups whose rock-and-roll dreams far exceed their talent, praying for the occasional act that shows promise. About 16 months ago, however, the Los Angeles-based talent-finder sat at home scouting the globe for groups. He typed “New Zealand indie rock bands” into his computer search engine and found Steriogram, five lads from the town of Whangarei in New Zealand. They had a song and a video posted on… Read more »