Legendary rock ‘n roll band The Rolling Stones will be featured in a new NBA Entertainment-produced television spot as part of the NBA’s “Love it Live” campaign.
The 30-second spot debuts tomorrow – NBA opening night – during the doubleheader on TNT, which begins at 7:30 pm ET with the Philadelphia 76ers taking on the Orlando Magic, followed by the San Antonio Spurs at the Los Angeles Lakers at 10:30 pm ET.
The Stones’ “Love it Live” ad, which will continue to air through the 2002-03 NBA season, features footage of the band performing their hit single “Don’t Stop” from their recently released album Forty Licks (ABKCO/EMI/Virgin Records). The Stones footage – captured during the band’s current critically acclaimed tour – is interspersed with NBA game action highlights featuring NBA players such as Jason Kidd, Shaquille O’Neal, and Kevin Garnett.
Forty Licks is The Rolling Stones’ first ever comprehensive retrospective album covering the bands greatest hits dating back to the very start of their recording career up to present day. The collection features digitally remastered classic Rolling Stones hits, including “(I Can’t Get No) Satisfaction,” “Ruby Tuesday,” “Brown Sugar,” “Miss you” and “Start Me Up,” proving why they have been acknowledged as the “The World’s Greatest Rock ‘n Roll Band.” In addition to these historic tracks that reflect the Stones’ legacy, four new songs, including “Don’t Stop,” were especially recorded by the band for this collection and are included in the set.
The release is a package that consists of two 20-track CD’s (CD1 on the ABKCO label and CD2 on the Virgin label), an unprecedented joint cooperative venture between The Rolling Stones, ABKCO Records and EMI’s Virgin Records in North America, and between The Rolling Stones, ABKCO, Universal Music International and EMI in the rest of the world.
The Rolling Stones kicked off their “Rolling Stones World Tour 2002/2003” earlier this year at the Fleet Center in Boston. After more than 40 dates in North America, the band will head to Europe, Australia and Asia where, in 2003, they hope to play their first ever concerts in China.