Proper Management, in conjunction with GET Management and the Creative Artist Agency, announces the Songs 4 Worship – The Tour set for this fall with 10 shows in 10 days beginning on Oct. 11, featuring worship leaders Michael W. Smith, Darlene Zschech, Don Moen, Nicole C. Mullen, Caedmon’s Call and Watermark.
“Worship music is a true passion of mine,” said Smith, who is releasing his first worship project on Sept. 11, “so to be on tour with this group is such an honor. We are all going to be on stage together every night with the goal of corporate worship, so what makes this tour unique is that the audience is just as much a part of this tour as we are.” The Songs 4 Worship tour is the first time that these artists and worship leaders have all appeared together, working as a team to lead audiences into worship. Big screens will not only show image magnification of the stage, but will have a special PowerPoint presentation of worship song lyrics for audience participation.
“Many years ago, Matthew Henry wrote in his commentary on Psalm 34 that ‘God’s praises sound best in concert,”‘ says Norman Miller, of Proper Management. “I believe that this statement is as true today as it was then. I can’t wait to hear many of today’s best known worship leaders and writers of my favorite praise and worship songs, lead us in worship in the company of thousands of believers in some of America’s major arenas.”
The Tour is an extension of the best-selling Songs 4 Worship TV continuity series, a partnership between Integrity Music and Time Life Music. Initially, the tour will travel to 10 major markets including Philadelphia, Chicago, Cleveland and St. Louis.
“The Songs 4 Worship phenomena reflects the hunger for praise and worship music within the church at large in the U.S.,” says Daniel D. McGuffey, senior vice president/chief marketing officer for Integrity Music. “With over one million members signed up on the program so far the logical next step in developing this brand is to bring the consumer a live worship experience. The artists assembled for the tour are among the finest worship writers and leaders in the world. This tour will only add to what has become one of the most successful direct response continuity programs ever.”
Time Life Music and Integrity Music will support the Songs 4 Worship – The Tour by tapping into their large Songs 4 Worship databases sending out postcard mailings in each of the tour markets. Integrity Music also plans to market the tour through direct mail shipments as well as email updates, print advertising, instore point-of-purchase materials and on their www.integritymusic.com website. Integrity Music is also developing a Songs4Worship.com website.
Time Life Music is the world’s leading television direct response music marketer. Since its inception, over one million members have signed up for the Songs 4 Worship program. Time Life Music plans to purchase $30 million in local, cable and network ads to promote Songs 4 Worship during 2001.
To date, Songs 4 Worship “Shout To The Lord,” the first title in the series, has been certified platinum and has sold 1.6 million units in just nine months. The second title, Songs 4 Worship “Holy Ground,” is certified gold. Songs 4 Worship “Shout To The Lord,” entered the Christian retail sales charts at No. 1 and has been among the top three selling Christian titles in the general market since its release in March of this year. Songs 4 Worship “Shout To The Lord” is the top-selling Christian album of the year to date according to SoundScan (in CBA and general markets combined).
Integrity Incorporated, a media communications company that chiefly produces, publishes and distributes Christian music, is the world’s leading praise and worship publisher and producer of praise and worship music. Integrity produces and publishes Christian lifestyle products developed to facilitate worship, entertainment and education. Integrity’s products are sold throughout the United States and in 162 other countries worldwide.
The Songs 4 Worship – The Tour is sponsored by The New Living Translation Bible and partnered in ministry with Compassion International.