At long last, Ontario-based twin duo Softcult has officially revealed the details for their debut full-length record, When A Flower Doesn’t Grow. Inspired by Alexander Den Heijer’s quote—”When a flower doesn’t bloom, you fix the environment in which it grows, not the flower”— the LP is set for release on January 30, 2026, via Easy Life Records. Alongside the album announcement, the duo launched the official video for “16/25,” a shimmering, shoegazey grunge tune with a vital message.
Mercedes Arn-Horn says of the song, “It points out the cognitive dissonance men perpetuate while trying to possess and control younger women.”
Sharing more on the album, the siblings share on Instagram, “When we started, we had no expectations, no assurances of what the future might hold. All we knew at the time was that we wanted to make art that was meaningful to us and had the potential to resonate with others in a purposeful way. We vowed to do things on our own terms, with the creative freedom to make the art that we want to make and say what we want to say without compromise.”
Read more: Softcult Sheds Innocence On New Single, “Naive”
They add, “We’ve been lucky enough to accomplish a lot since then, but we’ve never had the opportunity to build a world around our music and tell our story in the form of a full-length body of work until now. Releasing a debut album is a milestone in our career, and we’re so grateful to share this moment with all of you.”
Softcult concludes, “This album is a conceptual work about the internal metamorphosis of revolution; written from the perspective of someone who has been radicalized by traumatic experiences, empowered by their own resilience, and who ultimately heals and blossoms into the person they were always meant to be in spite of an environment that tried to break them.”
Secure your album pre-orders here and check out the new song below.
When A Flower Doesn’t Grow Tracklist:
1) Intro
2) Pill To Swallow
3) Naive
4) 16/25
5) She Said, He Said
6) Hurt Me
7) I Held You Like Glass
8) Queen Of Nothing
9) Tired!
10) Not Sorry
11) When A Flower Doesn’t Grow
Coming up in September, Softcult will be traveling across North America with support from Wayside before hopping across the pond in November and December. Check out the full tour below and grab tickets here.
Tour Dates:
- Sept. 19—Buffalo, NY @ Buffalo Iron Works
- Sept. 20—Lakewood, OH @ Mahall’s
- Sept. 21—Indianapolis, IN @ Turntable
- Sept. 23—St. Louis, MO @ Blueberry Hill Duck Room
- Sept. 24—Oklahoma City, OK @ Resonant Head
- Sept. 26—Dallas, TX @ Club Dada
- Sept. 27—Houston, TX @ The Secret Group
- Sept. 28—Austin, TX @ Empire Control Room
- Sept. 30—Santa Fe, NM @ Tumbleroot Brewery & Distillery
- Oct. 2—Denver, CO @ Marquis
- Oct. 3—Salt Lake City, UT @ Kilby Court
- Oct. 5—Phoenix, AZ @ The Rebel Lounge
- Oct. 6—San Diego, CA @ Voodoo Room @ House of Blues
- Oct. 8—Santa Ana, CA @ Constellation Room
- Oct. 10—Los Angeles, CA @ Echoplex
- Oct. 11—San Francisco, CA @ Bottom of the Hill
- Oct. 12—Sacramento, CA @ Harlow’s (The Starlet Room)
- Oct. 14—Portland, OR @ Mission Theater
- Oct. 15—Seattle, WA @ Madame Lou’s
- Oct. 16—Vancouver, BC @ The Pearl
- Nov. 17—Berlin, DE @ Badehaus
- Nov. 18—Cologne, DE @ Helios
- Nov. 19—Haarlem, NL @ Patronaat
- Nov. 20—Paris, FR @ Supersonic
- Nov. 22—Glasgow, UK @ King Tut’s
- Nov. 23—Newcastle, UK @ The Grove
- Nov. 24—Manchester, UK @ Manchester Academy 3
- Nov. 25—Nottingham, UK @ The Bodega
- Nov. 27—Leeds, UK @ The Key Club
- Nov. 28—Cardiff, UK @ Clwb Ifor Bach
- Nov. 30—Southampton, UK @ The Joiners
- Dec. 1—Bristol, UK @ Exchange
- Dec. 2—London, UK @ The Dome
