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RealNetworks, Cisco Partner For Streaming

RealNetworks struck a deal today with Cisco Systems that the company says will enhance the distribution of its audio and video streaming technology.

Under the agreement, Cisco will incorporate Real’s RealSystem Server 8 and RealSystem Proxy 8 audio and video broadcasting technology into its line of networking products. Cisco is widely considered to be the worldwide leader in networking for the Internet.

The deal will help Real to market and sell its streaming software, RealSystem iQ, to Internet service and network service providers. RealSystem iQ is a delivery system for the distribution of digital media over the Internet. The system is designed to broadcast, transport and deliver the digital entertainment over multiple media formats including: MP3, MPEG1, MPEG2, Apple QuickTime, Macromedia Flash, and others. Real said in a company announcement that the “integration of RealSystem iQ, which enables peer-to-peer media delivery, with Cisco’s Content Distribution Manager and Content Engine appliances will provide customers with a tremendously scaleable and reliable solution” for delivery of digital entertainment content.

“We designed the highly scaleable, reliable, OS-independent architecture of

RealSystem iQ to easily integrate into the infrastructure of the Internet infrastructure

that Cisco helped to pioneer,” said Rob Glaser, chairman and chief executive of RealNetworks. “That’s why it makes perfect sense for RealNetworks and Cisco to join forces and provide comprehensive media delivery solutions that enable customers to generate revenue and create new business applications.”  

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