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Online Listening Slips

Portland, Ore.-based MeasureCast today announced that total time spent listening (TTSL) to Internet radio stations measured by MeasureCast during the week of July 16-22 was down slightly compared to the previous week, causing the weekly MeasureCast Internet Radio Index‘ to drop five percent from 198 to 189.

MeasureCast reports that 11 of the MeasureCast Top 25 stations streamed more than they did the previous week. Virgin Radio and ESPN Radio saw substantial increases in TTSL (up 23 percent and 16 percent respectively). Moreover, 16 of the top 25 stations experienced an increase in estimated cume. Seventeen of the top 25 online broadcasters were Internet-only broadcasters-one more than the previous week. MEDIAmazing.com finished another week as the number one on-line radio and Internet-only broadcaster, while U.K.-based Virgin Radio was the leading terrestrial station broadcasting on the Internet.

MeasureCast employs a unique server-side technology called Active Event Monitoring to record the exact number of streams requested from Internet broadcasters’ streaming servers.

MeasureCast noted that 79 percent of all listening occurred between 5 a.m. and 5 p.m. Pacific time, an increase of 10 percent over the previous week. The peak listening hour was 11 a.m. Pacific, with 8 percent of the day’s listening, and the peak listening day was Wednesday, with 19 percent of all TTSL occurring on this day. The demographic breakdown of online listening was more heavily skewed than it has been in the past, as 70 percent of listeners were men and only 30 percent were women. Fifty-five percent of listeners were under 35; 26 percent were younger than 25, and 5 percent were over 55.

Virgin Radio/1215 AM & 105.8 FM was number two behind MEDIAmazing, followed by ESPN Radio, Radio Margaritaville, 3WK Undergroundradio, Cablemusic Hot 100, Alice New Media, Internet Radio Inc. New Age/Smooth Jazz, and WHUR/FM-Washington. New York’s WBLS/FM rounded out the weekly top ten.  

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