Despite prolonged major success for Nickelback and projects linked to its frontman, Chad Kroeger, the Canadian rockers don’t look to be slowing down any time soon with promoting its multi-platinum album, Silver Side Up. The group has a new single and accompanying video with the song, “Never Again,” a live DVD in the works, and tour dates now scheduled worldwide through December.
Nickelback once again collaborated on both the video and the DVD with Nigel Dick, who directed clips for the band’s two previous singles, “How You Remind Me” and “Too Bad.” Kroeger said that the concept of the DVD is a simple one:
“That’s gonna be Nickelback doing what we do best, actually, just playing-not shooting a video or not in the studio, just getting up there and the four of us just, like, giving her just as hard as we can,” he said. “And blowing a lot of sh-t up, I might add. We filmed it on the Canadian tour, so we’ve got full pyro and we’re playing arenas, so there’s 15,000 people in attendance and it’s just a lot of fun.”
As for touring, Nickelback performs a pair of shows in Canada this week and then rounds out the month with gigs at festivals and fairs in the U.S. through the end of the month, including the Rolling Rock Town Fair 3.3 in Latrobe, Pennsylvania on July 27.
The group then heads to Europe for the second week of August and plans more North American dates in September. The fall schedule looks to include more overseas shows, including stops in Japan, Australia, and possibly South America and Hawaii.
Forty-two weeks after debuting on the Billboard 200 album chart, Silver Side Up remains in the upper reaches of the listing, at Number 44. As well, the band’s impact can be felt extensively throughout various rock and pop charts and playlists thanks to “How You Remind Me” and “Too Bad,” “Hero,” Kroeger’s collaboration with Saliva’s Josey Scott; and the songs of Default, which Kroeger helped produce.
