From experiencing new adventures in coffee to feeling the high-paced energy of a rock concert, there are many ways to energize today’s generation.
In the ultimate combination, coffee and music fans will get that extra boost with the creation of the exclusive Nescafe ® Java Jam concert series. The series kicks off Oct. 26, featuring the hot band Fuel, who will rock music fans with their hit songs “Bad Day” and Billboard’s No. 1 song for 12 consecutive weeks, “Hemorrhage.”
“The Nescafe Java Jam concert series is about connecting with the attitude and lifestyle of our coffee lovers in a real way,” said Gilles Pelissier, Nescafe marketing manager, Nestle USA – Beverage Division. “We can’t wait for our coffee fans to enjoy a rocking cup of Nescafe java and to watch Fuel in concert.”
With their recent “Something Like Human” album hitting the double platinum mark, Fuel will perform at all Nescafe Java Jam shows including Los Angeles, San Francisco and Phoenix. During each dynamic performance, E-shot online will snap images of energized concert goers jamming to the band’s hard-hitting rhythms while enjoying a delicious cup of Nescafe. Rockers can then check out a series of these downloadable photographs at www.Nescafeusa.com showcasing fans in action at the concert, along with cool behind-the-scenes information on Fuel.
In addition to the concerts, coffee fans can get a free CD compilation when they buy any two specially-marked Nescafe packages at participating retail outlets. Featuring hot artists including Fuel, Oleander, Smash Mouth, Sublime, 4 Non Blondes, Deep Blue Something and Gin Blossoms, the Nescafe Java Jam CD will be available in select cities from September through June 30, 2002, or while supplies last. Coffee enthusiasts can redeem this special offering via mail-in or on the Internet at www.Nescafeusa.com.
