MySpace (http://www.myspace.com) today announced the launch of “MySpace Transmissions” (http://www.myspace.com/transmissions), a music program that empowers top recording artists with a new platform to create and distribute exclusive video content available for viral distribution and audio tracks available for purchase in the U.S. MySpace Transmissions underscores the company’s commitment to building unique music programming and business models that benefit labels, bands, and fans.MySpace Transmissions brings the online community behind the scenes and into the recording studio with a top artist to capture a private recording session for the MySpace community and shoot an exclusive video Q&A with the artist. The new program debuts with Grammy nominated multi-platinum Custard/Atlantic recording artist, James Blunt. Blunt recorded five tracks exclusively for the MySpace community including his new single “Same Mistake” and participated in a video Q&A available within the MySpace Transmissions profile and within MySpaceTV. Users worldwide are empowered by Warner Music Group’s Atlantic Records to purchase the tracks through the MySpace Transmissions profile at http://www.myspace.com/transmissions.
“Transmissions allows me the great opportunity to connect directly with my fans,” said James Blunt. “Playing my new songs with the guys in the band and having fans able to hear them in a new and unique way is always what I am looking for. I am excited to be the first to launch this with MySpace.”
“Transmissions takes our existing music programming to the next level by creating a unique way to expose users to exclusive content while empowering artists and labels with a new way to generate revenue on MySpace,” said Josh Brooks, VP of Programming and Content for MySpace. “We’re committed to working with all stakeholders in the industry to develop monetization structures that work for labels, bands, and fans. Stay tuned–this is the tip of the iceberg in the evolution of MySpace Music.”
All content from MySpace Transmissions will be archived and available on-demand on the MySpace Transmissions profile and via MySpaceTV (http://www.myspacetv.com). Users will be able to add the content to their profiles and virally share the artists’ videos throughout the network, and purchase the audio tracks via MySpace. MySpace Transmissions represents a progressive music model that truly encourages artists and labels to generate revenue while still maintaining an organic and intimate connection with their fans.
MySpace Music centers around the more than six million major, indie, and unsigned artists that use their MySpace music profiles to communicate and intimately connect with fans and friends. Each music profile empowers artists to upload video content, blog, post tour dates, lyrics, and make their music available to fans for stream or download. As one of the most popular and most trafficked music platforms in the world, MySpace Music has evolved into an offline experience by connecting bands and fans around the world through various concert series and live events including Secret Shows, MySpaceLIVE, and The List.
Additional artists participating in MySpace Transmissions will be announced in the coming weeks.
