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MTV To Link Channels To Websites

MTV Networks is working to link MTVís cable channels to its websites, resulting in an online version of itself.

The project, called MTV360, aims to keep pace with its young viewers who surf the internet while watching TV.

MTV will offer audio of new music releases for a fee as a strategy to increase the distribution of its second MTV channel, MTV2, by tying the potential of high-speed internet connections to its popular brand. With MTV360, MTV will schedule programming on its cable channels and website and redirect viewers from one medium to the other.