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Magic Johnson Continues Promotional Tour For Magic32

IRVINE, Calif. – Earvin “Magic” Johnson will appear at Warehouse Shoe Sale on November 9th, 2004 at 4300 Crenshaw Blvd from 5:00pm to 7:00pm to promote his new collection of footwear and basketballs, Magic32. The first 500 customers to purchase a Magic32 product on November 9th at the Crenshaw location will receive a priority wristband and will be guaranteed a spot in line for a free autograph.

There is a limit of two autographs per person.

Get there early to get your spot in line.

Go to magic32usa.com for more details.

Magic publicly announced his new company, Magic32, on Jimmy Kimmel live last month and promised to put his marketing muscle behind Magic32.

According to Johnson, “the primary focus of Magic32 footwear will be to combine fashion and quality at affordable prices.”

Johnson added, “I really wanted to produce something that everybody in the family could afford and still be hot for kids.”

Partner Jeff Herdman said, “Magic is involved in every step of the way including the design, marketing and meeting with retail partners.”

Magic32 footwear includes both on court performance shoes and off court athletic fashion shoes in both adult and kids sizes.

Magic32 also includes basketball and accessories.

The Magic32 apparel line will launch next fall 05.

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